Products related to Sustainability:
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Digital Marketing : Integrating Strategy, Sustainability, and Purpose
Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition, draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration.It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with organizational core values to achieve competitive advantage. Retaining the popular integrated approach that introduces students to each concept as it becomes relevant to the digital marketing plan, this edition:Combines a strong theoretical foundation with practical insights and activities that give students a comprehensive understanding of how to implement a digital marketing strategy in a modern business environment striving for purposeIntroduces the Sustainable Marketing Normal, a values-driven marketing model for the digital age which incorporates the 6Ps of marketing (product, price, place, promotion, participation, and purpose) to grow customer loyalty and advocacy and achieve sustainable outcomes for all stakeholdersOutlines the key Drivers of Change and leading digital marketing trends that students must understand and incorporate to be future ready and drive business opportunitiesDemonstrates the impact of emerging technologies, such as virtual reality and augmented reality, on customers and other stakeholdersHighlights the concept of "network thinking," as an opportunity for marketers and organizations to engage in activities that create value through platforms and networksPresents critical insights on the importance of using data analytics to inform and drive digital activitiesIncorporates QR codes throughout the book, which link to the book’s companion website, Digital Marketing Resource Center, offering a truly interactive learning experienceUpdated examples, a broader set of case studies, and interactive exercises support students at all stages of digital literacy, making Digital Marketing, Second Edition, the go-to guidebook.An updated companion website, accessible at dmresourcecenter.com, also offers instructors a richer set of support material, including a test bank.
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Sustainability Marketing : A Global Perspective
The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century.Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach.The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society.Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them. A comprehensive package of supplementary materials for this text is available at www.wiley.com/college/belz. View the authors blog at: www.sustainability-marketing.com
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Strategy and Sustainability : A Hardnosed and Clear-Eyed Approach to Environmental Sustainability For Business
Business and environmental sustainability are not natural bedfellows.Business is about making money; sustainability is about protecting the planet.Business is measured in months and quarters; sustainability often requires significant short term costs to secure a sometimes uncertain long-term benefit.To some activists, all executives are exploitative, selfish “1 percenters”.To some executives, all activists are irresponsible, unyielding extremists. And yet engaging with the issue isn’t optional – all businesses must have a strategy to deal with sustainability and, like any strategy, this involves making choices. Strategy and Sustainability encourages its readers to filter out the noise and make those choices in a hard-nosed and clear-eyed way.Rosenberg’s nuanced and fact-based point of view recognizes the complexity of the issues at hand and the strategic choices businesses must make.He blends the work of some of the leading academic thinkers in the field with practical examples from a variety of business sectors and geographies and offers a framework with which Senior Management might engage with the topic, not (just) to save the planet but to fulfil their short, medium, and long-term responsibilities to shareholders and other stakeholders.
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Corporate Strategy and Sustainability : from Excellence to Fraud
Corporate Strategy and Sustainability is a substantially updated, detailed overview of sustainability issues for business and economics students.Built to teach the evolution of the history of sustainability practices, this edition has expanded coverage of social sustainability issues, non-Western perspectives and sustainable supply chains.Rich in cases, these too have been updated to demonstrate best practice and the practical application of theory.Extensive discussions of tools show how incorporate sustainability issues apply to strategic decision making.The book accentuates the value and importance of a strong sustainability approach in an age of climate change emergency.This textbook is an ideal companion to instructors and students of sustainability in business, economics and management.
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What is sustainability?
Sustainability is the ability to meet the needs of the present without compromising the ability of future generations to meet their own needs. It involves finding a balance between social, economic, and environmental factors to ensure that resources are used in a way that preserves them for the long term. This can include practices such as reducing waste, conserving natural resources, and promoting renewable energy sources. Overall, sustainability aims to create a world where people and the planet can thrive together for generations to come.
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What distinguishes strong sustainability from the normal concept of sustainability?
Strong sustainability goes beyond the traditional concept of sustainability by emphasizing the importance of maintaining the integrity of natural systems and the well-being of future generations. It recognizes that certain natural resources and ecological processes are irreplaceable and cannot be substituted by human-made alternatives. Strong sustainability also prioritizes the protection of biodiversity and the resilience of ecosystems, rather than solely focusing on reducing environmental impacts or achieving short-term economic gains. In essence, strong sustainability requires a more holistic and long-term approach to environmental and social stewardship, placing a greater emphasis on intergenerational equity and the preservation of essential ecological functions.
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What are sustainability strategies?
Sustainability strategies are plans and actions implemented by organizations to minimize their negative impact on the environment, society, and economy, while maximizing their positive contributions. These strategies often involve setting goals for reducing carbon emissions, waste, and resource consumption, as well as promoting social responsibility and ethical business practices. Sustainability strategies can also include efforts to engage with stakeholders, such as employees, customers, and local communities, to ensure that their needs and concerns are taken into account. Overall, sustainability strategies aim to create long-term value for both the organization and the broader ecosystem in which it operates.
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What is economic sustainability?
Economic sustainability refers to the ability of an economy to support current and future generations by balancing economic growth with social and environmental responsibility. It involves ensuring that resources are used efficiently and equitably to meet the needs of the present without compromising the ability of future generations to meet their own needs. This includes promoting long-term economic development, reducing inequality, and minimizing negative impacts on the environment. Overall, economic sustainability aims to create a stable and resilient economy that can thrive over the long term.
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Sustainability
The quest for sustainability has generated lifestyle changes for individuals across the globe, transformations within the arts, sciences, business, design, engineering, and agriculture, innovative policies and laws, and historic international agreements.Yet the means to achieving sustainability remain unsettled and disputed, even as its crucial importance in the face of the climate crisis grows. The third edition of this popular and lively text explores the concept and practice of sustainability across a broad range of issues and topics.Fully revised and updated, the book underlines the importance of creativity in the service of conservation within ecological, economic, technological, political, legal, and cultural arenas.Chapters conclude with new Discuss, Explore, and Take Action sections that pose probing questions for review and discussion.A new final chapter presents four practical principles that readers may employ to guide the investigation of sustainability problems and their crafting of viable solutions. Sustainability presents a hopeful account of the opportunities before us while squarely confronting the daunting challenges that lie ahead.It provides a crucial resource for students grappling with many of the most urgent issues of our time.
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Marketing Strategy : Based on First Principles and Data Analytics
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited.The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances.Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach.This base toolkit will support students’ decision-making processes and equip them for a world driven by big data.The second edition builds on the first’s successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition:- Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies- Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion- Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments- Vibrant visual presentation with a new full colour designAccompanying online resources for this title can be found at bloomsburyonlineresources.com/marketing-strategy-2e.These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
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Evolution of the Global Fitness Industry : Strategy, Sustainability and Innovation
The pandemic has taught us all how important it can be to look after our physical and mental health, and how worthwhile it is to invest in taking care of ourselves.This short book illustrates the main trends that are modifying the fitness industry worldwide and highlights contemporary relevance to strategic change.It outlines what is currently happening within the promising fitness market and analyses the major emerging trends and the scientific data, referring to startups that could become very interesting market players in the years to come.Sustainability and technology will be the subject of in-depth analysis, as they represent the main drivers that will guide the sector in the future.The book also considers the most important aspect of sustainability related to the fitness industry and wellness more generally: the Silver Economy.The analysis is supported by an extensive database involving the 100 leading companies in the sector worldwide.The novelty of this research is to provide a document analysing the typical characteristics of this market, consumption dynamics, consumer triggers, and underlying the socio-economic scenario.The treatment of key themes such as fitness-tech startups, sport strategic management and above all innovation and sustainability make the book unique and appealing to researchers, academics, students, and practitioners.
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Strategies on SEO Analytics - Content Marketing Tools Alpha Academy Code
Strategies on SEO Analytics - Content Marketing Tools Unlock the power of data with our "Strategies on SEO Analytics - Content Marketing Tools" course. This comprehensive training equips you with essential skills to optimise your SEO strategy using cutting-edge content marketing tools. Benefit from well-instructed sessions that cover analytics, keyword tracking, and performance evaluation to drive results. Enhance your digital marketing skills and stay ahead in a competitive market. Key Featu...
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What does political sustainability mean?
Political sustainability refers to the ability of a political system or government to maintain stability and continuity over time. It involves ensuring that policies and decisions are made with the long-term well-being of society in mind, rather than focusing solely on short-term gains. Political sustainability also involves fostering trust and cooperation among different political actors, as well as promoting transparency and accountability in governance to ensure the system's resilience and effectiveness.
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Is sustainability important to you?
Yes, sustainability is very important to me. I believe that we have a responsibility to take care of the environment and ensure that future generations have a healthy planet to live on. I try to make sustainable choices in my daily life, such as reducing waste, conserving energy, and supporting eco-friendly products and practices. I believe that small individual actions can make a big difference in creating a more sustainable world.
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What is a sustainability triangle?
A sustainability triangle is a concept that represents the interconnected relationship between environmental, social, and economic sustainability. It emphasizes the idea that in order for a system or activity to be truly sustainable, it must consider and balance all three aspects. Environmental sustainability focuses on minimizing negative impacts on the natural world, social sustainability looks at the well-being and equity of people, and economic sustainability considers the financial viability of a system. The sustainability triangle encourages a holistic approach to decision-making and problem-solving, taking into account the long-term implications on the environment, society, and economy.
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What about sustainability in banks?
Sustainability in banks refers to their commitment to environmental, social, and governance (ESG) principles in their operations and decision-making processes. Banks can promote sustainability by incorporating ESG criteria into their lending and investment practices, supporting green initiatives, and reducing their own carbon footprint. By integrating sustainability into their business models, banks can contribute to a more sustainable and responsible financial system that addresses key global challenges such as climate change and social inequality. Additionally, banks that prioritize sustainability may also benefit from improved risk management, enhanced reputation, and increased customer loyalty.
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